Archive | October 2013

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Are brands ready for Generation Z?

This year ‘Hellmann’s Mayonnaise’ celebrated it’s centennial birthday with a big media campaign from it’s owners Unilever that included TV, print,  digital, Facebook, You Tube and a mobile app.  This targeted a wide range of consumers from mum’s to dad’s, 18-34s, students and kids showing the depth and breadth of a great advertising campaign.  Digital media and mobile is a […]